Location: Philadelphia, PA (Hybrid/Remote Options Available)
Type: Full-Time
Salary: Competitive, based on experience
About Philadelphia DownTech:
Philadelphia DownTech is a leading technology company providing custom web development, app development, and digital marketing services. We help businesses grow by improving their online visibility through strategic SEO practices. We’re looking for an experienced SEO Specialist to join our team and help drive measurable results for our clients.
Position Overview:
As an SEO Specialist, you will be responsible for developing and executing SEO strategies to increase organic traffic, improve search engine rankings, and enhance the online presence of our clients. You will work closely with our digital marketing team, content creators, and developers to ensure all SEO efforts align with the broader digital marketing goals.
Responsibilities:
- Conduct keyword research to identify opportunities for new content and optimization
- Optimize on-page SEO, including meta tags, headings, images, and content
- Conduct technical SEO audits and implement strategies to improve website performance (site speed, mobile optimization, etc.)
- Develop and implement link-building strategies to increase domain authority
- Monitor and analyze SEO performance using tools like Google Analytics, Google Search Console, Ahrefs, and SEMrush
- Collaborate with content teams to ensure SEO best practices are followed in all new and existing content
- Track and report on key SEO metrics (traffic, rankings, conversions, etc.)
- Stay updated with the latest SEO trends, algorithm updates, and industry best practices
- Provide recommendations to improve user experience, conversion rates, and SEO performance
- Conduct competitor analysis to identify opportunities and threats in the market
Requirements:
- Bachelor’s degree in Marketing, Communications, Computer Science, or a related field (or equivalent experience)
- 2+ years of experience in SEO and digital marketing
- Strong understanding of on-page and off-page SEO, keyword research, and technical SEO
- Proficiency with SEO tools such as Google Analytics, Google Search Console, SEMrush, Ahrefs, Moz, etc.
- Knowledge of HTML, CSS, and JavaScript as it relates to SEO
- Familiarity with content management systems (WordPress, Shopify, etc.)
- Experience with link-building strategies and outreach
- Strong analytical skills and ability to interpret data to make informed decisions
- Excellent communication skills and ability to work collaboratively with teams
- Detail-oriented with strong problem-solving abilities
Preferred Qualifications:
- Experience with local SEO strategies
- Knowledge of SEO for eCommerce platforms
- Familiarity with A/B testing and conversion rate optimization (CRO)
- Experience with paid search (PPC) and paid media strategies
- Knowledge of web analytics, heatmaps, and user behavior tools (Hotjar, Crazy Egg)
- Google Analytics and Google Ads certifications
Why Join Us?
- Competitive salary and benefits package
- Opportunity to work with a talented and collaborative team
- Flexible work environment with hybrid/remote options
- Career growth opportunities and continuous learning
- Exposure to diverse projects across various industries
How to Apply:
If you’re passionate about SEO and ready to make a measurable impact on our clients’ online success, we’d love to hear from you! Please submit your resume, portfolio (if applicable), and a brief cover letter explaining why you’re the perfect fit for this role.